When designing any website, it is imperative to realize the import role that typography plays in the overall success of your website. In choosing the appropriate typography that best suits your site’s needs, there are several things to take into consideration.
No matter the type of website you have, you want it to have a pulled together, and professional appearance. In choosing your typography, it is important to choose somewhere between 2 and 4 typefaces. You also want to make sure that you stick to those typefaces throughout your entire site. The point of only having a few selections, is that you provide consistency throughout your site. This consistency will make things on your site easy to find, as well as making it easy for your readers to scan over.
There will certainly be areas that you want to stand out more than others. For those particular areas, you want to choose something that is going to be a bit bolder. Something that will reach out and grab the attention of the readers. Often times when a person goes to a website, they will do a quick once over or scan before really delving into the material to read. Having typography that is eye catching and stands out, will allow you to really make the important areas jump out.
Just as the main areas are important, so are the smaller areas. You want your website to be easy to navigate and read overall. It is important that your text be clear, and easy to read. If someone is going to spend time on your website, they want something that is going to be easy on the eyes. Choosing the right typeface will provide just that.
Obviously, the options are endless when it comes to typography. Depending on the type of site you have, you may want to choose something that is more on the serious side. If you have a site that is more fun and quirky, there are certainly options for that as well. Whatever your specific needs may be, you want to choose and overall typography that is going to stand out as something that people can relate to your brand or website. Having something that sticks in the minds of consumers as particular to your website, will certainly have a payoff in the future in continuing to bring those people back again and again. The time invested in the beginning will be well spent!